KIT: The Indian ice cream market

Strategic tools for the practising manager

The Indian ice cream market is estimated to be between Rs 1,500 crore and Rs 2,000 crore.

The category is growing at 10-12 per cent annually.

The per capita consumption of ice cream in India is merely 200 ml. In the US, it is 24 litres per person per year.

Amul is the market leader in the organised ice cream segment.