The first in a monthly series that will explore lesser known aspects of some of the world&rsquo;s best known cities.

Taking a detour

Business Standard

Anamika Mukharji watches one of Shakespeare&rsquo;s bloodiest plays at London&rsquo;s Globe Theatre.

&#39;Something wicked this way comes...&#39;

For all fish apostates, a new book is recommended reading.

The Fish Whisperer

India sees more than 5 million foreign tourist arrivals and over 560 million domestic tourists every year.

KIT: The Indian tourism industry

INQ Mobile, the subsidiary of Hutchison Whampoa, has readied its first advertising campaign in India. INQ entered the Indian market in March 2010 with its social networking phones, INQ Chat 3G and INQ Mini 3G. The television campaign which broke on June 4 revolves around a photo shoot &mdash; as three models get ready, we see them actively using their phones to be on social networking sites.

INQ Mobile: INQ's deal

Zespri International, a New Zealand-based marketer of kiwifruit, has launched two varieties of the fruit in India, Zespri Green and Zespri Gold. However, only Zespri Green will be available here from May till September. Zespri Gold, its recent addition to the kiwifruit family, will come later. The kiwifruit company will not only do an off-season sale in India (as kiwifruit in New Zealand is grown from December to April), it is also looking to tap the marriage season here when exotic fruits are part of wedding gifts.

Zespri International: Kiwis are here

Paints giant AkzoNobel hopes to strengthen its Dulux brand in India through innovations and by expanding reach and capacity.

A fresh coat for dulux

Buoyed by demand from small towns, Home Shop 18, the 24-hour shopping channel from Network 18, is eyeing rapid growth.

Building a virtual mall

When Renault India&rsquo;s head of marketing, Gerald Porcario, completed his three-year stint in India a couple of weeks ago, he did not get the usual posting back to Paris or some Euro-zone market. Instead, he&rsquo;s headed for another non-European developing country on the specific understanding that he leverages the learnings from the &ldquo;super-complexities&rdquo; of the Indian market in his new bailiwick.

Indovation!

The entertainment house wants business not only from broadcasters but also from internet users, online gamers.

UTV goes bindaas; gets new logo, feel

Yum! Restaurants has extended the KFC brand beyond foods to cold beverages.

KFC has a Krush on India

Jugaad, this colloquial word, reflects the ingenious Indian mind that solves problems by hook or by crook. Entrepreneurial dhaba owners in Punjab use washing machines to churn buttermilk; huge pedestal fans are bought every wedding season to sprinkle rose water during weddings; and millions of users use their cellphones disappointingly only to send &lsquo;missed calls&rsquo;.

Welcome to Indovations

Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less than 45 minutes later, Coca Cola responded with the specific measurements of sugar in the drink. Okpara was relieved.

Social media altering role of brand managers

It&rsquo;s not just the price tag, you have to be careful about hidden costs and maintenance too.

Before you grab that gizmo

For those of you who are back from a vacation and are looking for an easy way to store and share photos and videos, or those planning a vacation soon, some websites eager to host your pictures or videos can be a safe option. Using these sites is wise also because they help reduce expenditure on memory cards and storage drives. A Web-based service provides offsite storage &mdash; your photos and videos are protected and there is ample storage space for free.

Aim, shoot and upload online

Social networking sites like Facebook have become a tool for success for many young start-ups and entrepreneurs. While Facebook, Twitter or other such networking sites have been successfully deployed as marketing platforms by multinationals, it is the small-scale entrepreneurs who have begun to get the best out of networking websites &mdash; by using these to promote their business and services.

Young turks latch on to social networking sites

    This brand&rsquo;s baseline and rewards programme is called &lsquo;Enjoy the Ride&rsquo;.

Answers to last week's quiz (#151)

    The idea for the name of this company came from a report on TV about football players taking ballet lessons to improve their balance and coordination. Identify the founder and the company.

The Strategist Quiz (#152)

THE NEW AGE OF INNOVATION
Author: C K Prahalad
Publisher: Tata McGraw-Hill 
Price: Rs 750
ISBN: 9780070248618.
START-UP NATION: THE STORY OF ISRAEL&rsquo;S ECONOMIC MIRACLE
Authors: Dan Senor &amp; Saul Singer
Publisher: Twelve 
Price: Rs 695
ISBN: 9780446541466.
THE CHECKLIST MANIFESTO: HOW TO GET THINGS RIGHT
Author: Atul Gawande
Publisher: Viking 
Price: Rs 399
ISBN: 9780670084401.
REACH FOR THE SKIES
Author: Richard Branson
Publisher: Random House 
Price: Rs 599
ISBN: 9780753519868.
ON THE BRINK
Author: Hank Paulson
Publisher: Business Plus 
Price: Rs 599
ISBN: 9780755360543.
THE ART OF CHOOSING
Author: Sheena Iyengar
Publisher: Little Brown 
Price: Rs 499
ISBN: 9781408702949.
THE BIG SHORT
Author: Lewis Michael
Publisher: Penguin 
Price: Rs 599
ISBN: 9781846142574.
THE LEADERSHIP CHALLENGE
Authors: Jim Kouzes &amp; Barry Posner
Publisher: Wiley 
Price: Rs 379
ISBN: 9788126506491.
THE LEADER WHO HAD NO TITLE
Author: Robin Sharma
Publisher:

The top 10 business bestsellers

The company has just launched an extensive brand campaign to showcase its latest tariff plan.

Uninor's dynamic pricing

The new owners, who relaunched the brand last month, faces a tough task.

SIL: Second coming

Explore Business Standard supplements featuring special editions, industry reports, lifestyle magazines, news and curated insights across business, banking, economy, and lifestyle.

Page 1072 - Supplements