Going digital

Business Standard

Elections can be a good vehicle to improve your brand equity. It was Tata Tea&rsquo;s Jaago Re campaign which was the first commercial on TV asking people to vote. Then came rock videos like Shut up and Vote. Media giant Bennet, Coleman also joined in with its Lead India campaign.

FM channels lend voice to the power of vote

Getting Satyam back on track will be Anand Mahindra&rsquo;s next big challenge.

The morning after

    Founded in 1906 as a small Cleveland jobber&rsquo;s shop, this company advertises itself as &ldquo;the world&rsquo;s largest publicly owned creator, manufacturer and distributor of social expression products.&rdquo; Name it.

Answers to last week&#39s quiz (#094)

What makes lubricant major Castrol India hold its turf in a difficult market.

Smooth operator

RPG&rsquo;s retail arm Spencer's hopes to come out of the red in less than a year. Here's how.

The Spencer&#39;s experience

People were behind the Great Depression. People were responsible for the dotcom bust in the early years of the decade. Same is true of today&rsquo;s recession. While some companies have laid off people by the thousands, others have seized it as an opportunity to get more out of their employees. According to Jason White, leader of Hewitt&rsquo;s Business Performance Improvement, cost-cutting and layoffs are amongst the biggest concerns of companies today.

Peak performance

    Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer.

The Strategist quiz (#095)

The top 10 business bestsellers

The organised retail market in India is about $18 billion (Rs 89,217 crore).

KIT: Organised retail in India

Once you begin reading Tocqueville &mdash; and I have only just begun &mdash; you can&rsquo;t get away from him. Open a newspaper to any page, flick to any channel on the TV, have any sort of discussion on the world as it is or ought to be, and you also ask yourself, &ldquo;Wonder what Tocqueville would have made of that?&rdquo; Or you think, &ldquo;Hey, I can guess where this is going in the big picture, thanks to Tocqueville.

Future perfect

At an age when it used to be mandatory for most people to retire, photographer Shalini Saran opened an exhibition of digital art to a response she found &ldquo;overwhelming&rdquo;. Those invited to the show, she said, &ldquo;found it very interesting&rdquo;.

So much fun in black and white

At New York's Kips Bay Decorator Show House, themes for interiors range from a &quot;panic room&quot; (with martinis and fake Kalashnikovs) to a child&rsquo;s room out of Wizard of Oz.

The big fantasy show

Anant Art Gallery isn&rsquo;t quite the neutral display space it might seem to be. Curator Deeksha Nath&rsquo;s new show, Immersions, belabours that point with dexterity.

Immersed in air

The X5's lesser sibling? Not a bit of it.

Rated X3

Okay, so your TV is the one thing that you can&rsquo;t do without. And you abhor road trips not for dearth of clean loos but because you can&rsquo;t keep up with who&rsquo;s married whom in your favourite soap opera on the telly. Well, now you have nothing to worry about, especially if you have one of the new &ldquo;dishtv on wheels&rdquo; units fixed in your car.

Channel surfing

The second-hand car market is thriving and there are many good deals to be had. But if you don&rsquo;t know what you&rsquo;re doing, it&rsquo;s quite easy to land up with a car that will languish at the mechanic's garage with its bonnet open, instead of happily gobbling up miles on the open roads. The gleaming car that the smiling used-car dealer might show you may look like its brand new.

First in second hand

I am looking for a good mid-range sedan and my budget is Rs 8 lakh. My family has four members and two of them are elderly, so I want a car that&rsquo;s comfortable and with good headroom and rear legroom. My drive will be mostly on Mysore city roads (daily 12 km) and a highway run once in a month (about 20 km). Since my driving is not much, I&rsquo;ll stick to a petrol car. I am looking for low costs of maintenance, fuel efficiency and good performance.

Breaking the tie

How much is he worth? Anand Sankar does some number crunching.

Brand Dalai Lama

Last week&rsquo;s cover story in BS Weekend on big restaurant launches in the midst of a global recession got me reactions, not entirely unexpected. Instead of celebrating the so-called insularity of our F&amp;B industry, diners were only &mdash; and naturally &mdash; concerned about the outrageous prices that restaurants continue to charge, compounded by high taxes.

Value for money

Smart homes needn't be restricted to smart security alone. There's a lot more people are doing with technology.

Homes that click

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