Page 1240 - Supplements
A unified loyalty programme doesn't work in India: Bijaei Jayaraj
Interview with MD & CEO, Loylty Rewardz
On the same plane
Emotional connect with a brand can drive true customer engagement, says a new book
Got bad online reviews?
Companies are exposed to the wrath of consumers on social media like never before. Here¿s what the smarter ones are doing to handle such feedback effectively
Lacoste goes off the beaten track
Adding more products may be paying off as the company reported a sales growth of 30% last financial year and hopes to grow by 35% this financial year
Provogue goes for a makeover
After a lean period, the brand is trying to reconnect with consumers through a new line of products
Carrier Midea: Late but hopeful
While Midea will lend its strengths in manufacturing and scales of operation in the residential category, Carrier will bring to the table its already established strong distribution and consumer awareness in the country
Music makers
A band of passionate music professionals is jazzing up India's music calendar with festivals and concerts by A-list international stars
Congressman Bera
Ami Bera's election to the US Congress is an indication of the Indian-American community's growing clout in that country's electoral arithmetic
Forget Bandra, look at Dubai
Options start at Rs 60 lakh and can go up to over Rs 15 cr
Picks of December
A racy history of Afghanistan and biographies of Bal Thackeray and Rajinikanth figure on our list of ten titles to look forward to next month
And then there were three
Rohin Nagrani puts the Safari Storme, XUV5oo and Duster through the wringer. Which one will emerge unscathed?