Motorsport enthusiasts in India have not one but two reasons to cheer. British sports car maker Caterham announced its entry into the Indian market on the day the country witnessed the first ever Formula 1 Grand Prix on its soil. Caterham India will be launched in association with Dabur India Limited&rsquo;s Mohit and Gaurav Burman. &ldquo;This venture is not linked with Dabur India Ltd. It&rsquo;s a personal investment by me and my brother Mohit Burman, and so is part of the overall Dabur group,&rdquo; explains Gaurav Burman, adding that the decision was driven by his own love for the sport. &ldquo;With motorsports poised to become a big business in India fuelled by the growing affluence among Indians and the rising awareness, I feel this is the right opportunity for Caterham to enter the market,&rdquo; he adds.

Caterham: Hot wheels

Business Standard

The jury is out on the effectiveness of the recent Tata Sky-Dish TV ad war.

Combat for eyeballs, not loyalty

The conversion rate of enquiries to sales has been less than 10%, but Hyundai is living on hope.

Eon in the slow lane

IPG occupies the seat for the moment, but this could change with Omnicom and Publicis expanding their presence in India.

The No 2 slot is up for grabs

Aneesh Shivanekar drives some Mercedes-Benz heavyweights to the upper reaches of the Himalayas.

Leh of the LAND

Bruce Lee, Russell Crowe in The Gladiator, Spiderman, a waterfall, combat helicopters and the cheetah are unlikely to ever be on the same storyboard, not even in a comic book.

The X factor

Land of the three

Avadhesha Surolia on Har Gobind Khorana&rsquo;s legacy of the genetic code, for which he was awarded the Nobel prize.

An extraordinary life

I have a budget of Rs 11 lakh, with which I want to buy a car &mdash; either the Volkswagen Vento Highline diesel or the new Skoda Rapid Elegance diesel.

Face off

Australian celebrity chef Christine Manfield tells Rrishi Raote how she combines two of her passions - food and travel.

On a culinary trip

Organic foodstuff, free of chemical fertilisers and pesticides, has found a ready clientele among well-heeled, health-conscious Indians in cities.

Pure and natural

We live in a strange world. Pictures of mindless violence, brutality and savagery hardly pass muster but world leaders bussing each other on the lips appear to have convulsed nations.

Dirty motives

Vinod Mehta&rsquo;s memoir is a rollicking, voyeuristic read.

India uncut

No visibility, no profits and limited interest &mdash; the reasons why JCT disbanded JCT Phagwara are clear.

Point of no return

Delhi has lost its nose, and not merely in the metaphorical sense of having lost its pride but literally, with the unceremonious displacement of its flower mandis (markets) whose fragrance is now submerged in the stench of Ghazipur&rsquo;s garbage dumps.

Flower power

The women&rsquo;s title match has almost no Indian media coverage despite Koneru Humpy being the challenger. Although Humpy (2600) has the higher rating, she is the underdog against Hou Yifan (2578).

Chess (#981)

The Hindujas&rsquo; &pound;100 million mansion is ready to move in. S Kalyana Ramanathan walks by the exclusive address.

The Queen's new neighbours

Shivani Vora stumbles upon an underground network of Indian women in the US who deliver home-cooked food to homesick desis.

A taste of home

Ashley Parker on how Kal Penn made a seamless transition from the White House to Hollywood.

Talented Mr Modi

Shelly Walia meets Ghazal Javed, India&rsquo;s leading woman muppeteer.

She pulls strings

One of the most common denouncements for a film is &ldquo;There was no script&rdquo;. Casual viewers say it all the time &mdash; witness the news-channel coverage of people exiting movie halls on Fridays, wiping the popcorn kernels off their shirts, looking intently into the camera and going &ldquo;Gaane acche thay, par koi story nahin thi&rdquo;. So do professional writers: most recently, I was so flabbergasted by the sketchiness of the second half of Imtiaz Ali&rsquo;s Rockstar that I wondered if someone had lost the only copy of the screenplay midway through shooting and if the crew had been forced to ad-lib the rest of the film.

It is written

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 1328 - Supplements