Leading hotel chains are set to launch new sub-brands to tap the space between the budget and upscale segments.

In search of a mid-scale brand

Business Standard

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    Who designed the world&rsquo;s first corporate logo and when, and for which company?
    Peter Behrens, regarded as the father of Industrial design, for AEG, a German company 
    &nbsp;
    
    Which company claims that by using its trademarked 3-in-a-box strategy, it is able to grow and meet the market expectations?
    Cognizant Technology Solutions
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    The Indian founder of this business group was a college drop-out who drove taxi cabs in London and

Answers to last week's quiz (#227)

The watch maker is trying hard to connect with women customers.

She-change for Timex

There are enough challenges to surmount when it comes to marketing in this digital age. And marketers seem to be struggling to keep pace, says this study by the Global Business Service division of IBM.

The new rules of the marketing game

If the country has the dubious distinction of having one doctor for every 15,000 people, low-cost telemedicine model Remote Healthcare Delivery Solutions is set to bridge the great Indian healthcare divide.

Game changer: Telemedicine

The correlation between social media and consumer engagement came out strongly during India&rsquo;s maiden Formula 1 Grand Prix that concluded recently. MindShift Interactive tracking social media conversions around Formula 1 to generate insights on how fans, sports enthusiasts, sportsmen, celebrities and brands reacted to this milestone in India&rsquo;s sporting calendar exclusively for the strategist. Here are the highlights.

Getting the right formula

Cadbury Bournvita has once again revamped the packaging for its health food drink Bournvita. Besides addressing usage issues like air-tight storage and better shelf visibility, the new packaging, designed by London-based agency Blue Marlin, aims to highlight a change in product formulation: The addition of vitamin D.

Cadbury India: The calcium connection

The top 10 business bestsellers

India exported handicrafts worth Rs 10,534 crore during the year 2010-11, up 21 per cent from the previous year.

KIT: Handicrafts market in India

The Italian coffee chain may find the going tough in an already crowded market.

Lavazza brews big plans for India

IT biggies are publicising industry ratings to add sheen to their brand value. But there is a flip side, too.

Rankings as branding tool

Akira Kagami is the global executive creative advisor at Dentsu Inc, the largest advertising agency in Japan and one of the largest single-brand agency networks in the world. Kagami is ranked amongst the top creative executives from the Asian region. Kagami spoke to Viveat Susan Pinto.

Q&A: Akira Kagami, Dentsu Inc

How some companies are using the social media space for having a dialogue with consumers.

Stop talking, start listening

On Tuesday, Rajya Sabha met for all of 20 minutes. In the House was Vijay Mallya, dressed in all white: shoes, trousers, shirts. He sat for the entire 20 minutes, going over the questions and other business listed for the day, and was seen using an inhaler. One newspaper reported that Mallya managed a quick word with Prime Minister Manmohan Singh before the House started. What he said to the prime minister could be anybody&rsquo;s guess.

Saving the good times

Shyamal Majumdar on how it was Noel Tata&rsquo;s own choice to stay away from the corner office at Tata Sons.

The prince who didn't want to be king

Samhita Arni tells Indulekha Aravind about her journey from literary festivals to a successful graphic novelist.

Epic storyteller

It is ironic that the week in which the sound of one hand slapping rocked the country happened to be the week which celebrates Musician&rsquo;s Day.

The sound of music

What A K Ramanujan actually said in his essay on the many ramayanas, and why he might have offended those who plan courses for history students.

The difference is telling

Selling luxury homes is a personalised art.

Luxe living

There has been an explosion of estrogen on screen recently&rdquo; says Jitesh Pillai, editor-in-chief of Filmfare, &ldquo;and it&rsquo;s become quite risqu&eacute;!&rdquo; Social anthropologists who want to understand India will ignore Bollywood at their own peril. For all its pelvic thrusts, larger-than-life characters and vaulting orchestras, Bollywood has held a mirror to the changing mores of India, and never has it been so closely in step with it as today.

Enter, the brave new heroine

Another shot at glory

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