Page 230 - Supplements

Diwali 2017: Auto brands cash in on festive fever

There are unusual offers this Diwali by dealers and companies to lure consumers

Jewellery brands have a field day this Diwali

A change in policy last week has brought consumers back to retail showrooms, giving branded players a leg-up

50% of TV viewing by 2020 to go mobile, says report

One in three consumers will become virtual reality users by 2020

Music streaming services are focusing on original content to widen the net

Indian music industry was estimated at Rs 12.2 billion in 2016, and it is expected to grow to Rs 25.4 billion by 2021

Digital medium allows advertisers more than 30-second spots: Brian Sullivan

He says Fox Now is trying to marry power of apps with power of TV experience and offer all content from all networks in one place

Waste not, want not

Brands can turn frugality into a differentiated purpose, build an identity in keeping with the times

Artificial intelligence fuels customer experience strategies of iconic firm

Insights from cutting-edge research

Brands play the emotional card this festive season

Advertisers are pitching family values and social causes, giving celebrity endorsers and flamboyance a miss

The iconic Keventers brand now in a new bottle

Keventers has successfully employed its century-old history to reinvent itself

Coffee Board of India gets starry eyed about branding

The Board looks to mark its niche among the country's coffee chains, create a unique identity for Indian filter coffee

Guess who's coming to dinner

Doctor, I'm having bad dreams

Symphony of the Seas: World's largest cruise ship will have robot bartender

Royal Caribbean's Symphony of the Seas will feature a 10-storey slide and new original entertainment

Two city rivals and the road to revival

The grand finale between AC Milan and Casa Milan sits behind a screen

CHESS#1272

Canadian GM Kovalyov withdrew after being berated and threatened for wearing shorts

'What Will People Say' presents a deeply relatable story of family values

Iram Haq's What Will People Say presents a deeply relatable story of family values at odds with a modern culture

Fake news demons

The real is finally mythical; and fake news, much like the golden deer in the Ramayana, is leading the world from order into chaos

Salman Rushdie's 'The Golden House' stretches much beyond what story merits

The literary insult Rushdie delivers on Trump, however, is more elaborate and pinching in that he doesn't even name the bombastic US president

Planning a lavish party this Diwali? Taxman may be your invisible guest

Gone are the days of over-the-top Diwali parties. This year round, the taxman is the invisible - and unwanted - guest at these once extravagant affairs

Diwali: Tea lights and tales

I would want the gift of a clean environment this Diwali - free of dust and pollution, both physical and mental, said Satish Gupta

A splurge guide for the festive season

Here is a list of the best luxe gifts going from the most delicate jewellery to the classiest classic saris