The iconic Keventers brand now in a new bottle

Keventers has successfully employed its century-old history to reinvent itself

Meet me by Keventers” is a phrase one often hears while strolling across New Delhi’s Connaught Place. For newcomers and old-timers alike, remembering the blocks could be a challenge, but recalling where old shops such as Wenger’s and Keventers are located is easy. A parking attendant confidently points in the direction of the milkshake shop that has been a cultural icon for generations of Delhiites. But pay closer attention and you’ll notice the Keventers board has gone. Renamed “Shake Square”, few know about the litigation battle that led to this tiny shop losing a name it bore for nearly 50