RP-Sanjiv Goenka Group launches a mass-market apparel label, but getting customers is a big challenge
The recent tie-ups of FCL are at the core of its goals to turn it into a Rs 20,000-crore biz by 2021
A new ad campaign by Perfetti for Alpenliebe Gold attempts to position the candy as a family product
Social media complaints can be an alternative to market discipline
Company is extending its brand footprint deeper into its core category of consumers: Women
McDonald's, Subway, Wendy's, Domino's positioning as healthy food joints. Are consumers buying into it?
Battery performs exceedingly well and can easily last through a couple of days with heavy usage
Archana Kumari overcame Bihar's staunch social norms to take her craft to the world
What prevents public personalities in India from freely voicing their opinions?
Is India's reputation of being the finest players of spin a fallacy?
The best way of ensuring grape quality is to set up your own vineyards
The sharp looking new Apple watch is a delight for fitness lovers
With the new long-wheelbase, the Mercedes-Benz E-Class gets a sporty and luxurious update
A Lucknow-based organisation is equipping girls to take on predators who are out to harass them
A unique initiative is getting royal families to dole out their traditional culinary fare
Wolverine's journey comes to an end with 'Logan', but not before captivating the audience
Made in America was the longest film ever nominated for an Oscar, let alone to win one
A compelling book suggests that the Nobel Prize in Economics may not be a true measure of merit
The quirky, crumbling complex of Bagan in Myanmar is a good approximation of heaven on earth
It was at once the glory and the laughingstock of the intellectual world, writes Simon Ings