 "Alpenliebe Gold")
Brand: Alpenliebe Gold
Budget: Rs 10 crore
Agency: McCann India
Perfetti Van Melle India has launched a new campaign — Chhoti chhoti khushiyon ke liye — to promote its flagship candy, Alpenliebe Gold, as a family product. The television commercial features two brothers playing cricket with their grandfather watching them. One of the brothers hits a ball that breaks the television antenna on the roof. Their father — presumably enjoying a show on television as they played outside — runs out in a huff. In an interesting turn of events, as the father approaches his
