Easy financing options and smart marketing tools have helped
If you are having conversations with Erica online then with which brand would you be dealing with?
What was "Thinking about You" and name the company associated with it?
Leo Burnett Group's specialised digital agency, Indigo Consulting, has appointed Devang Raiyani as national head of strategy
The IPL and the digital channel have disrupted cricket and enterprises
Online players are taking the lead in leveraging technology to build products and streamline processes for a more personalised customer experience
Interview with Managing director, Acer India
Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences
Sixty per cent of nearly 1,200 respondents in India plan to be entrepreneurs over the next 10 years
In its new campaign, on-demand service provider UrbanClap promises a balance of high-tech and high-touch service
Mobile commerce has reached a tipping point in Southeast Asia and is surpassing desktop purchasing as regional retailers continue to invest in mobile shopping platforms
In the new digital economy, retailers can best gain competitive advantage by applying of algorithms that reduce costs and grow top-line revenue, according to Gartner
In a 10-year longitudinal study of over 2,700 newly appointed executives by Ron Carucci and Eric Hansen, 67 per cent respondents said they struggled with letting go of work from previous roles
The spat between incumbent Tata Sons chairman Ratan Tata and ousted chairman Cyrus Mistry has some key lessons for India Inc
Digitisation and increasing rural penetration to drive structural growth in the TV industry: BCG-CII report
Mahindra launched its electric car, the e20, in a new avatar - the e20Plus
A buoyant mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali
While his chief minister step-brother is in the thick of a battle in Samajwadi Party, Prateek Yadav has chosen a life clear of politics
A book of photographs reflects the magnificence of the Nepal Himalayas but also highlights its ecological vulnerabilities