Page 319 - Supplements

TV operations

Art and science of storytelling

Social media can make or break a business before it gets off the ground

Rooh Afza stirs up the youth potion

Hamdard looks to refresh its century-old brand by extending it into new products, hopes to encash its retro legacy

Spykar flaunts a new look

With a new logo and campaign the brand wants to get more aggressive with its pitch, reconnect with the youth

Swinging at fifty

Will one of the country's oldest brand mascots live to be a hundred?

Enterprises must use digital economics to tap business value

Businesses lack programmes to address firmware vulnerabilities

Social media at workplace has a negative impact on productivity

Abbott: Real-life stories put the spotlight on health

A new 360-degree campaign by drug maker Abbott features television and radio ads urging people to live each day fully

Statspeak: Urban Palate

BPL takes online-only route

Back in the market after 10 years, the firm finds physical presence a costly proposition

The Jio effect

The entry of an aggressive challenger has revealed the weaknesses of India's top telecom brands

Chefs at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow

Calendar countdown

Eye on the game

When I visited Twitch, the most striking part was the sheer number of people swarming on the sidelines, watching other people play

Seeking a middle ground

Mitali Saran: The god-awful state of secularism

When it's the thought that counts, but not in a good way

Bridging the distance

In a unique engagement exercise, Vistara is making a concerted effort to reach out to its pilots and crew

Sony Xperia XZ: Newest flagship in town

Despite being steady, the Sony Xperia XZ has room for improvement

Google Pixel XL: The ultimate android beast

The Pixel may be one of the best Android phones yet