Page 322 - Supplements
Stairway to Olympic success
Stairs, a Delhi-based NGO, is enabling young athletes to realise their sporting potential
 "Stairway to Olympic success")
Chess (#1222)
The chess open there has gained much traction over the years. It always draws high female participation because it has decent prizes for women
 "Chess (#1222)")
Pierce Brosnan went from martini to paan masala
On this occasion, it wasn't a Bollywood star or a cricketer endorsing the product
 "Pierce Brosnan went from martini to paan masala")
Upping the game with Grover's latest
To my mind, the wine appeared to be still quite young and I think it will benefit from at least one year of bottle ageing
The power of the beast
The lion has been the insignia of kings and generals throughout the world
Tapping into offline networks
Urban Ladder, Pepperfry, Livspace are stepping out of their virtual-only avatars to expand their brand footprint. But will this blunt their agility?
 "Tapping into offline networks")
Inferno kicks up a storm
The country's growing appetite for Hollywood has led Sony Pictures to release the movie in India two weeks before in the US and spend heavily on promotions
![[object Object], kicks up a storm](https://bsmedia.business-standard.com/_media/bs/img/article/2016-10/12/full/1476288358-5567.jpg?im=FeatureCrop,size=(328,185) "[object Object], kicks up a storm")
 "Media mentors")
 "The Strategist Quiz (#481)")
Redefining business spaces
Technology integration is the next big thing for co-working firms
 "Redefining business spaces")
Data science will be the next big differentiator for online travel: Deep Kalra
Interview with Founder & group CEO, MakeMyTrip
 "Data science will be the next big differentiator for online travel: Deep Kalra")
Saregama changes its tune
The music and content producer refocuses on digital, eyes a growing market for streaming services
 "Saregama changes its tune")
M&M, TAFE look to rev up the tractor market
To rekindle consumer interest, companies introduce technology and design as brand differentiators, reposition their products and create new categories
 "M&M, TAFE look to rev up the tractor market")
Insurers play the fitness card
ICICI Lombard and Cigna TTK tap into the growing desire for wellness among consumers as they look to build brand loyalty
 "Insurers play the fitness card")
Inox works on screen presence
The multiplex chain cranks up its presence in non-metros, looks for footfalls to match that of industry leader PVR
 "Inox works on screen presence")
 "Understanding online consumers")
 "Statspeak: Future job seekers")
 "Brands find it difficult to identify and partner a relevant ad-tech company")