Page 324 - Supplements
India outing
The author looks at the lives of Pakistani actors here
 "India outing")
A how-to for everything
For most of these holidays, I keep myself from doing things by reading hundreds of WikiHow posts, and even using a dozen or so
In Sharapova ruling, no clear winners
Not the World Anti-Doping Agency, which botched the introduction of meldonium to its banned list this year, undermining faith in the system at a moment when faith is imperative
 "In Sharapova ruling, no clear winners")
Allo, Google Pixel
Five things to look forward to in Google's new offering
 "Allo, Google Pixel")
The lure of the Innova
An increase in price has not dented demand for Toyota's bestselling car in the country. Is it the allure of the brand or that of the category?
 "The lure of the Innova")
 "Minding data")
The future of digital payment
Service providers need to offer right mix of user experience and intuitive interface
 "The future of digital payment")
Video and native advertising are growth areas for programmatic: Atique Kazi & Arshan Saha
Interview with Kazi is director, Xaxis India, & Saha is vice-president, South and Southeast Asia, Xaxis
 "Video and native advertising are growth areas for programmatic: Atique Kazi & Arshan Saha")
Mahindra pins its brand hopes on Mirzya
The company romances Bollywood to breathe fresh life into its bike brands
![Mahindra pins its brand hopes on ,[object Object]](https://bsmedia.business-standard.com/_media/bs/img/article/2016-10/05/full/1475683399-691.jpg?im=FeatureCrop,size=(328,185) "Mahindra pins its brand hopes on ,[object Object]")
 "Answers to the Strategist quiz (#480)")
New, improved online sale
The online sale season has been largely glitch-free for both sellers and buyers this year thanks to months of hard-nosed planning
 "New, improved online sale")
The Maharaja bares its claws
Air India steps out of character and category by getting into ad battles with private low cost carriers
![The ,[object Object], bares its claws](https://bsmedia.business-standard.com/_media/bs/img/article/2016-04/25/full/1461595246-3864.jpg?im=FeatureCrop,size=(328,185) "The ,[object Object], bares its claws")
How D-Mart battled the giants
The chain has managed to keep online and offline challengers at bay, staying in the black even as other big groups have faltered
 "How D-Mart battled the giants")
 "Statspeak: Wary of ads")
 "Innovation and design-led thinking are boosting creative careers in India")
 "Banks can transform by using cognitive capabilities for insights")
 "Productivity initiatives distracting sales teams, stifling performance")
Agent of change
Dettol's new TV commercial hopes to appropriate a category benefit by trying to change our attitude to cleanliness
 "Agent of change")
Loading: Whirlpool store
The company is moving aggressively into e-commerce in the face of increasing competition from the top three players in the consumer durables market
 "Loading: Whirlpool store")
Trends: The rise of private labels
A large number of companies are nurturing brands in-house before taking them to the mass market
 "Trends: The rise of private labels")