Page 368 - Supplements
 "Buzz app for the social bee")
Good start, long way to go
Overall, the app looks simple and has a clean interface
 "Good start, long way to go")
 "Answers to the Strategist quiz (#457)")
 "The Strategist Quiz (#458)")
Factoring in first impressions to create brand loyalty
The Indian app world is rife with horror stories of first-time users
 "Factoring in first impressions to create brand loyalty")
Campaign logic: The spice of life
In a new campaign, actor Shah Rukh Khan is seen pitching Dish TV as the flag-bearer of entertainment
 "Campaign logic: The spice of life")
Mobile health solutions can cut costs through therapy adherence
The findings of the survey by research firm research2guidance also shed light on the relationship between insurers and mHealth
 "Mobile health solutions can cut costs through therapy adherence")
Hybrid strategy works best when high-tech companies go global
The study challenges the traditional view that companies can go global by adhering to one competitive strategy alone
 "Hybrid strategy works best when high-tech companies go global")
Avoiding referral programme landmines
While many are grappling with its challenges, smart companies have realised execution is the key to the success of a robust employee referral programme
 "Avoiding referral programme landmines")
Kiran Mazumder-Shaw: A journey marked by grit
Seema Singh's new book tells the story of how Kiran Mazumdar-Shaw scripted the success story of Biocon through sheer grit
 "Kiran Mazumder-Shaw: A journey marked by grit")
 "Photo Gallery: Like father, like daughter")
Finding Guru Dronacharya in 'Gurugram'
More than Guru Dronacharya, the cult of his wife, Kripi, runs stronger in Gurgaon
 "Finding Guru Dronacharya in 'Gurugram'")
Is social media making you lonely?
Social media, which was designed to make the world a more connected place, might just be leaving us more isolated and even depressed
 "Is social media making you lonely?")
Brewing flavours into your regular cuppa
Ginger and tulsi flavoured tea is old news. Exotic ingredients are now finding their way into the kettle
 "Brewing flavours into your regular cuppa")
Decorating Bengaluru with yarn and painted trees
With fuzzy works of art spun in yarn to trees that double as canvases, art enthusiasts are taking their skills out to the streets
 "Decorating Bengaluru with yarn and painted trees")
Programmed to deceive
A new book explains the frightening evolution of cyber-warfare and suggests that it's not just governments but organisations too that are vulnerable
 "Programmed to deceive")
Radha Kapoor is taking the creative route to business
With Awfis, a quirky co-working venture, and other offbeat ideas, Radha Kapoor, the daughter of the Yes Bank CEO, is taking the creative route to entrepreneurship
 "Radha Kapoor is taking the creative route to business")