Page 370 - Supplements

LG K10: Camera saves the day

However, the latest launch does not look very attractive as the specifications it offers are not on a par with the hole it burns in your pocket

Brands learn to play the game

Happy, united, young goes the IPL chant

The annual cricket jamboree is changing its pitch, focusing on the game's unifying spirit and not just its entertainment value

Statspeak: Resource road map

Answers to the Strategist quiz (#456)

The Strategist Quiz (#457)

Media veteran

Product innovation linked to consumer status enhancement

Brands take a hit from consumers if mobile expectations aren't met

Alternatively, 76 per cent report that a good mobile experience has an influence on their loyalty to a brand

Housing.com: Home is where the heart is

Online real estate platform Housing.com's first television campaign plays on emotions attached to home ownership and uses the IPL as a platform to improve reach

Underestimate marketing at your peril: Vikas Kapur

Interview with CEO, Hidesign America Inc

Branding googlies for late entrants

IPL franchises Gujarat Lions and Rising Pune Supergiants have to draw management lessons from late entrants in competitive markets to win over fans and sponsors

Past gods, present tense

Similarly, floods, earthquakes, drought and rapes; god's wrath is upon us, warn those who claim to speak on their behalf

The socks revolution

The humble accessory is getting a life of its own and the sockaholics are celebrating

Jazz up your old 'powerhouse'

There is no reason to throw out your old music system - there are ways to put it to good use again

Storming the Thar

The six-day Maruti Suzuki Desert Storm Rally through Rajasthan is a test of skill and endurance

Lights, camera, censor

Gaming for health

Studies suggest video games could be good for children

Chess (#1196)

The Leicester fairytale

Out of the English Premier League less than two years ago, Leicester City's title charge is one of the greatest sporting romances in recent memory