Page 396 - Supplements
Pfizer goes small for a big brand
Competition and a growing taste for herbal remedies are changing the way the pharma major is positioning one of its bestselling brands, Gelusil
 "Pfizer goes small for a big brand")
Asus Zenfone Max: When battery overshadows everything else
It is well-suited for those who are always glued to their phones
 "Asus Zenfone Max: When battery overshadows everything else")
Branded realty beats the slowdown
Godrej Properties, Oberoi Realty and Lodha Developers have managed to sell their inventory despite a slump in the market; what are buyers looking for?
 "Branded realty beats the slowdown")
Zip-line through Victorian-era London
Assassin's Creed: Syndicate is a game that would be loved by all
 "Zip-line through Victorian-era London")
 "Catch a falling star")
Riding into the diesel storm
A new pecking order could come into force in 2016, as luxe car brands Mercedes, Audi and BMW rework their strategies to combat a changing environment
 "Riding into the diesel storm")
 "The Strategist Quiz (#443)")
 "Travel trends for 2016")
Book Extract: Edge-based customisation
Brands can overcome the challenge of commoditisation through custom-made products. They can command a premium in the process
 "Book Extract: Edge-based customisation")
Words of wisdom
The quintessential Indian grandmother tells consumers what they ought to drink and why in late entrant Tata Coffee Grand's launch campaign
 "Words of wisdom")
 "India's construction market to be third largest in the world by 2025")
 "US consumers struggle with broken mobile experience: Quixey")
Discounted sales on online platforms are a short-term phenomenon: Hari Om Rai
Interview with Chairman and Managing Director, Lava International
 "Discounted sales on online platforms are a short-term phenomenon: Hari Om Rai")
 "Performance incentives: Can they drive excellence?")
 "Answers to the Strategist Quiz (#442)")
The marriage plot
I have three movie recommendations for anyone below 40 who wonders how long-haul marriages work
 "The marriage plot")
Contemporary corridors
The Lodhi Hotel in Delhi doubles up as a sprawling art gallery where every month new exhibitions are hosted
 "Contemporary corridors")
Rising Down Under
An inconsistent Indian team has a glorious opportunity to set things right against a new-look Australia
 "Rising Down Under")
Mitali Saran: 'Pathankot: A short tragic play'
Okay, not really short
Life after death
Much like Atul Gawande's Being Mortal, Paul Kalanithi has the power to influence the lives of people through his book, even after his death
 "Life after death")