Page 443 - Supplements
Micromax ups its game
Once pitched as a vendor of bargain brands, the company is positioning itself as a leader in style and ingenuity
 "Micromax ups its game")
How Abraham Lincoln triggered India's first stock market crash
2015 marks the 150th year since the great fall of 1865. The authors trace its story
 "How Abraham Lincoln triggered India's first stock market crash")
Hyundai shakes up the market with Creta
Priced between Rs 8.59-13.6 lakh the newly launched SUV targets rivals on price, style and utility
 "Hyundai shakes up the market with Creta")
Quikr's new avatar
The company rebrands itself, promises to be easy, speedy and flexible
 "Quikr's new avatar")
Xperia Z3+: Great device, but at a price
The 5.2-inch (1,080x1,920) all-glass Xperia Z3+ is beautiful to look at
 "Xperia Z3+: Great device, but at a price")
Asus X550JK: Appeases all but the nocturnal gamer
The Asus X550JK comes with specifications that would appease any gamer but a small technicality might affect its sales
 "Asus X550JK: Appeases all but the nocturnal gamer")
Looking forward to Windows 10
Here's what to expect from Microsoft's latest operating system
 "Looking forward to Windows 10")
Two suspensions & sleight of hand
The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, of course, the game in this format. But it all seems like a storm in a t
 "Two suspensions & sleight of hand")
Shopping for groceries made easier
PepperTap lets you shop for vegetables, dairy, snacks et al from the comfort of your couch
Unstarched shirt
A brand is more than comfort and price, or a T-shirt on your back
 "Talent and infrastructure biggest problems for MNCs in India")
 "The diver's dream watch")
Better innovation
Randomised field trials, blind tests and data can help reduce trade-offs between reliability and cost and time, thereby increasing the reliability of the experiment
 "Better innovation")
Limca: Back to basics
Limca has gone back to functional benefits in its new commercial, dropping the emotional baggage of its earlier communication
 "Limca: Back to basics")
Don't think ads. Think apps: Josy Paul & Ajai Jhala
Interview with Chairman & chief creative officer, BBDO India and CEO, BBDO India
 "Don't think ads. Think apps: Josy Paul & Ajai Jhala")
 "How not to kill your start-up")
 "Gender gap limits potential of women entrepreneurs")
 "The Strategist Quiz (#418)")
 "Answers to The Strategist Quiz (#417)")
 "The mobile network")