Over 85 per cent of surveyed firms in Asia Pacific believe that IoT (Internet of Things) solutions will be the most strategic technology initiative for their organisations in a decade, higher than the global average of 80 per cent, finds a survey by Zebra Technologies

Enterprises bet big on IoT

Business Standard

E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen users move between different devices and screens during their purchase journey. Retargeting them on mobile apps and sites  can help e-retailers drive more sales

Retarget mobile ads to boost revenues

Consumers' fear for the erosion of cultural identity needs a new approach to marketing, says VML Qais' GenAsia 2014

Brands need to appeal to  cultural identity of users

Companies that don't invest in updated technology not only risk a loss of productivity, they also put themselves at a disadvantage when attracting, motivating and retaining the right talent, says a Dell study

Technology: The secret to happy employees

With matchmaking of jobs and candidates gaining importance, recruitment in 2015 would be characterised by increased usage of social media and analytics

New age hiring

The appetite to watch mobile videos in India (74%) is higher than the global average of 67 per cent, finds a study by Vuclip

Mobile videos hit mainstream in emerging markets

Mobile represents 24 per cent of all online transactions with more than one-third of total online monthly unique visitors coming via mobile

Travel trends on mobile

A majority of IT decision makers (ITDMs) acknowledge tablet adoption has increased their company's productivity by providing convenient access to information, allowing better customer service and real-time entry of information to reduce duplicated work

Tablet adoption can boost employee productivity

The new age customer, social media and bog data analytics will drive CMO agenda this year, says report by Hansa Cequity

Trends CMOs will benefit from in 2015

The survey says companies must look beyond traditional media; explore mobile marketing to woo this aspirational class

The changing realities of rural India

More than 50 per cent Indian employees report excessive pressure at work and a similar proportion is worried about their future financial state, finds a Towers Watson report. Excessive workload and inadequate staffing are among key sources of stress

Stress at workplace

Salaries across Asia Pacific set to rise by an average 7% in 2015, up a fraction from 2014, with China and Vietnam the main drivers, but a pick-up in inflation means that pay increases in real terms willdrop slightly, finds a survey

Wages in Asia-Pacific set to rise on better economic growth

Even as most workplaces are set up as open plan offices for maximum group interaction, employees say they need more privacy for  productive work

Giving introverts control

Nielsen studies indicate that rural consumers are no longer just buying mass products

The rise of super premium

Information security spending is not keeping pace with increases in the frequency and costs of security incidents, despite elevated concerns about cyber risks

Managing cyber risk

Globally, gamers average 37 minutes a day playing games.

What are we playing?

Indians feel most loyalty to the bank category, followed by mobile network providers and technology brands, finds a report

The loyalty factor

New and resurgent brands like Xiaomi, Motorola and Asus saw huge interest in their budget devices, which contributed to over 30 per cent of all searches* last year, says a report by 91  Mobiles

Rise of the budget smartphone

Hindi general entertainment channels (GECs) command a lion's share of viewership and ads. Here's a look at how they fare online

Hindi GECs ride the second screen wave

To help companies understand the oral hygiene market better, Nielsen's Innovation Practice compiled a list of 191 new toothpaste concepts tested globally between 2010 and 2013 across 20 markets. The study was carried out to identify and highlight communication elements that occur more often among successful innovations.

Winning in The oral hygiene market

Known for its thriller and action shows, it wants a bigger slice of the viewership pie and is going to target two different kinds of viewers

AXN eyes some more of audience action

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 478 - Supplements