Page 582 - Supplements
 "The Strategist Quiz (#353)")
Why packaging is important
Packaging is possibly the most visible marketing tool. Ironically, only a handful of Indian companies give it due credit
Android personalisation apps
App discovery has been a major challenge over the past five years
 "Android personalisation apps")
Learning from emerging markets
For decades, retailers in emerging markets have benefited from importing the best-in-class practices from mature retail markets
 "Learning from emerging markets")
Making Boards accountable
The Companies Act, 2013, aims to raise the governance profile of Indian companies and their Boards, and bring them on par with the roles and responsibilities assumed by Boards globally
 "Making Boards accountable")
Only two per cent of the target audience form brand advocates: Steve Knox
Interview with Senior Advisor, The Boston Consulting Group
 "Only two per cent of the target audience form brand advocates: Steve Knox")
The growth-brand trade-off
The strategy to grow is often accompanied by a series of decisions to accept slightly lower levels of quality, whether it is for facilities modifications or ingredient changes or hiring standards, say
 "The growth-brand trade-off")
Skoda Superb's new presence
Skoda's revamped Superb comes with few noticeable design changes, but retains all its prowess as a practical vehicle
 "Skoda Superb's new presence")
Plateful of vegan
Two Bangalore restaurants are offering healthy eating-out options
 "Plateful of vegan")
2,500 years of paradise
Part potted history, part memoir, a British journalist has drawn an entertaining and affectionate portrait of India as seen through the eyes of foreigners
 "2,500 years of paradise")
2 States: Bad book, worse film
2 States is a dated yuppie romantic comedy neck-deep in cliches and platitudes
 "2 States: Bad book, worse film")
Good sound needn't hurt the eye
LG's innovative under-the-TV SoundPlate offers a ready solution to underperforming television speakers
 "Good sound needn't hurt the eye")
Wine for the real India
'Real' India has no concept of wine - for the vast majority anything alcoholic is daaru or sharaab, to be drunk to get drunk
 "Eat, Stay, buy locally")
My Life My Style: Simi Garewal
I'm a free spirit
 "My Life My Style: Simi Garewal")
Between the ballot sheets
If voters think that they're already in charge, it's because voters, bombarded by advertising, tend to respond with all the will and critical distance of junkies
 "Between the ballot sheets")
Chess (#1093)
This edition saw Malachite of Sverdlovsk winning comfortably
 "Chess (#1093)")