Page 620 - Supplements

Logitech UE9000: Not for classical music

The cable plugs into the right ear cup, on which are mounted the volume and play/pause buttons, conveniently at the back

Second time lucky?

Fiat tries once more to sell its Linea T-Jet sedan in a new avatar. The author says the relaunched version is peppy, though tougher to handle

Gaining currency

Bitcoin can buy you goods, fund assassinations and is a good investment. Yet it does not exist in a physical form. The author demystifies the alternative currency

Chennai central

The mansions of Triplicane have housed generations of urban workers, students and professionals conveniently if not comfortably. T E Narasimhan peers into this densely packed and thriving world

Costly smartphones are affordable luxury now: Sirpa H Ikola

Interview with Senior director (marketing), South Asia, HTC

Anchor weighs north to secure lead

Anchor is expanding to fill gaps, while Havells is keen to gain a foothold in Mumbai, the former's stronghold

Shah Rukh Khan's five favourite looks

Shah Rukh Khan has come a long way from his floppy look in the 1989 TV series, Fauji. Now a style icon, the 48-year-old actor shares his five favourite looks

Sony signs up Warner, hopes to up market share to 25%

The deal to distribute the latter's many labels will make the Indian partner a large player in international music and come closer to competitor T-series

Monumental showstoppers

Andreas Volwahsen directs the eye to the brilliant, if underappreciated, aspects of iconic Indian heritage sites

Woodland's Woods gets repositioned for women

Though shoes would comprise 80 per cent of Woods' earnings, a complete apparel range would be brought in next season for urban markets

CavinKare gets aggressive with deos after Spinz faces Fogg heat

Spinz, an old deo player, has been revamped to take on new competition; might be extended too

Fastrack rides further on the path to accessories

In order to reduce its dependence on its jewellery business, Titan is focusing more on the lifestyle accessories business that includes watches, sunglasses, bags, belts and wallets

Mainstream campaigns increase TV usage of online players

TAM data shows internet shopping sites have grown in ad volume, while DTH service providers and real estate players have curtailed their time on television, over a three-year period

Stretching the assembly line

To take full control of its supply chain, auto market leader Maruti Suzuki is slowly transforming the assembly lines of its vendors

Big brands, bigger purpose

The Aditya Birla Group, whether with its corporate campaign that retains a connect with the masses or its Birla Sun Life-Yuvraj Singh campaign to inspire un-insured India, has been setting examples fo

Nano's boon turns into its bane

Tata Motors has been keen to correct a positioning mistake for quite some time but sales continue to flag

Making the right connection

Effective multi-channel communication at every touch point can help make marketing messages timely and personal without encroaching upon customer privacy

Is sustainable advantage sustainable?

The Strategist Quiz (#334)

The Strategist top five