Page 622 - Supplements
Deer departing
An ecological bomb is ticking in the Dachigam National Park, the last stronghold of the hangul, the state animal of Jammu and Kashmir
Kiran Majumdar Shaw, the city crusader
Beyond her avatar as the head of a multi-crore biotech company, Kiran Mazumdar-Shaw is a powerful voice of change for the city she lives in
 "Kiran Majumdar Shaw, the city crusader")
When algorithms grow accustomed to your face
The autor explores the emerging technology of face-coding, with privacy concerns that come in tow
The big picture? It's not worth it
Sony's QX100 lens, which can be attached to smartphones to convert them into cameras, is a lot of hassle for very little usefulness
 "The big picture? It's not worth it")
Crackerjack of a hot rod
It is powerful, extravagantly fitted out and drives like a dream. What more could you expect from Mercedes-Benz's sporty E63 AMG
 "Crackerjack of a hot rod")
Hyatt will bring all its brands
Eric Brun, vice-president, brands, Hyatt International, says new hotel brands are more readily accepted in India than China
 "Hyatt will bring all its brands")
Turning around Ezone
Kishore Biyani's electronics chain has taken steps to see a 30% growth in stores
 "Turning around Ezone")
Winter delicacies that keep you warm
How to prepare warm comfort foods like the nihari, paya and haleem to counter the cold
 "Winter delicacies that keep you warm")
Blue Frog brands its content
The pub is now making its live-gig content available for syndication on TV channels and inflight viewing, besides its own YouTube channel
 "Blue Frog brands its content")
AI gets its flight path right
Air India still has ground to cover before turning lean but operationally it has salvaged its performance
 "AI gets its flight path right")
 "Sense of luxury can sway consumer")
Oreo tries star power for pull
The cookie from Mondelez International continues with high media spends for a wider reach
 "Oreo tries star power for pull")
India's SA sojourn to bring in Rs 120 cr for Ten Sports
90% of the inventory has been sold. Ten Sports is looking to increase ad rates for the remaining 10% by 20%, for spot
 "India's SA sojourn to bring in Rs 120 cr for Ten Sports")
Knorr's souped-up portfolio pays off
The brand has been growing on the back of soups. An instant variant and ready-to-eat food are the latest additions
 "Knorr's souped-up portfolio pays off")
 "iPhone 5s: This apple is desirable")
A peek into 2014 apps
The coming year offers many new apps
 "A peek into 2014 apps")
Digital, promotions can influence $20 bn in sales
Online pre-purchase activity lowered offline (other media) interactions and drove up personal store visits of the shopper
 "Digital, promotions can influence $20 bn in sales")
Stories unfold in ad breaks
Long ads are in vogue such as Google's reunion TVC. But there're definite ways to pull them off
 "Stories unfold in ad breaks")
Targeted marketing: The turning point
Brands that have successfully used mass-marketing campaigns to build positive consumer images can make bigger financial gains from targeted marketing
 "Targeted marketing: The turning point")