Page 623 - Supplements
A peek into 2014 apps
The coming year offers many new apps
 "A peek into 2014 apps")
Digital, promotions can influence $20 bn in sales
Online pre-purchase activity lowered offline (other media) interactions and drove up personal store visits of the shopper
 "Digital, promotions can influence $20 bn in sales")
Stories unfold in ad breaks
Long ads are in vogue such as Google's reunion TVC. But there're definite ways to pull them off
 "Stories unfold in ad breaks")
Targeted marketing: The turning point
Brands that have successfully used mass-marketing campaigns to build positive consumer images can make bigger financial gains from targeted marketing
 "Targeted marketing: The turning point")
 "The Strategist Quiz (#332)")
 "The Strategist Quiz (#333)")
Efficiency=being consistently boring
IndiGo Airlines, India's most profitable low-cost carrier, has mastered the elusive art of being consistent almost to a fault. Here is the secret sauce
Look beyond your boss for influential sponsors: Sylvia Ann Hewlett
Interview with founder, Center for Talent Innovation
 "Look beyond your boss for influential sponsors: Sylvia Ann Hewlett")
 "Weighing best-case and worst-case scenario")
Focus or diversify?
The toughest test for leaders is to determine when to move forward with a diversification and when to pull back
 "Focus or diversify?")
History in miniatures
200 objects including Shah Jahan's recipe book, a rare photograph of Bahadur Shah Zafar and the earliest Indian Atlas have been brought to Delhi by the British Library, London in association with Roli
Patna in Delhi
There are four million people from Bihar in the capital. The author explores the ecosystem that helps them survive and thrive
 "Patna in Delhi")
Class wars
This rage, fury, anger and resentment has reached such a level that no one in the middle class can escape its torrent
Jukebox thumper
Royal Enfield's latest offering, the Continental GT, or the Cafe Racer, is a bike with an old-world attitude and a modern outlook
 "Jukebox thumper")
The big fat overseas wedding
Opt for your 'I-Dos' in a Shakespearean city or get married at palaces in India and abroad, with an army of wedding planners by your side
 "The big fat overseas wedding")
The secret hoard of private collectors
While few of them go public with their collections, people like Malvinder Singh and Kiran Mazumdar Shaw are owners of enviable art pieces
 "The secret hoard of private collectors")
Dream seller to doomsayer
Mansoor Khan abandoned a successful Bollywood career to go and live on a farm. He tells author about his life and his recent book on energy conservation
 "Dream seller to doomsayer")