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Volvo's first-mover advantage
The Swedish brand has a 74% share in the luxury bus segment, but competition is picking up speed
In Beyonce deal, Pepsi focuses on collaboration
Beyonc at a Pepsi photo shoot in October. The images will appear early next year as life-size cardboard cutouts in stores
Sky war: Neo versus Max
Airbus and Boeing are now fighting a bitter battle over fuel-efficient planes
Sports on gadget: Soccer fever grips gamers
On FIFA 13's release, a million copies were sold and in the next five days the number touched 4.5 mn mark worldwide
Discovery will offer the biggest non-fiction content: Rahul Johri
Interview with Senior VP & GM, Discovery Networks Asia Pacific
Simplifying the buzz around chattering apps
Chat applications are the hippest way to be in touch with those you care. Here is a lowdown on some:
What the online consumer wants
A Nielsen study, which decodes the investment attitude of those who buy on the Net, has some important lessons for marketers
The key to brand success
They have built some of the most successful apparel brands
Why good advertising works
One right ad campaign, without other kinds of marketing support, can push up sales of a brand
ITCs next frontier
The personal care business, launched in 2008, has grown steadily. But competitive activity and the presence of well-entrenched players remain a challenge
Few in a million
As bike customisers ride the wave of uniqueness and create their own brand identity, normal is not good enough for many
Discovering the mass market
Anushka Sharma plays the role of a filmmaker with Discovery channel in Jab Tak Hai Jaan which releases on Tuesday