Page 897 - Supplements
Colgate: The smile widens
The dominant market leader has been adding new users every year, but there are stiff challenges ahead
Incredible India goes for the kill, but industry wants action
Almost a decade after its launch, the campaign has turned a new chapter
Biyani's next big thing: Central & Brand Factory
Rivals may scoff at his claim, but India?s retail king has grand plans to double the business of these two formats in the next three years
Piaggio's top-down strategy
While Vespa, the most expensive scooter in India, will remain a niche player, the Italian firm wants the iconic brand to create a buzz about its less expensive scooters that would follow soon
Toyota takes the battle to Nissan
The buzz around Innova Aero and cheaper multi-utility brands of competitors make the going tough for Evalia in a crowded market
How Diageo plans to leverage Mallya's brands
The focus will be on moving United Spirits consumers up the value chain
What ails Madison?
Sam Balsara has been denying it, but speculation of a possible sellout is gathering steam. And there are many reasons for it
All geared up
Like Harley-Davidson, Royal Enfield hopes to further bolster the brand with its foray into the riding accessories business
LA auto show: familiar models, new features
The event features a large number of new cars that don't look new
Will Bigg Boss do the trick for Colors?
The channel, which was slipping on weekends, has bounced back. It now hopes to go for the kill
Hershey's goes for the kill
Many of Hershey's brands will be launched next year since the company will first have to build on distribution and supply chain
Cinthol's new avatar
The 60-year-old brand has opted to shed its male tag for a more unisex appeal. Will it wash?
Maharajah sells a dream
Air India is going all out to woo business class travellers asking them to fly the Dreamliner, but the jury is out on whether that will be enough to create a brand image
Teething troubles for Hero rebranding
Splendor sales have been slipping for some time due to what analysts say customer discomfort about the missing Honda name
Yamaha woos women power
The Ray joins the bandwagon in a country where nearly a third of the 2.56 million scooters sold are bought by females