BRAND-WISE: LEVERAGING PEOPLE TO BUILD POWERFUL BRANDS Authors: Jyothi Menon and Pradeep Nevatia Publisher: East West Books Price: Rs 175.50 ISBN: 8188661295

The top 10 business bestsellers

Business Standard

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<LI>Who is launching an alcoholic beverage branded Twenty Five Steps? Why is it called so? 
<LI>In which Indian language are the highest number of articles published on

The Strategist Quiz #033

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<LI>Parween Warsi. Born in 1956 in Muzaffarpur, Warsi owns S&amp;A Foods and is among the busiest businesswomen in the Midlands. She began her business by making samosas and

The Strategist Quiz Answers #032

If the markets needed further proof that the US economy was headed for a recession, it came from the commerce departments advance reading of the economy which showed that it grew by an anaemic 0.6

Get well soon, Uncle Sam!

Mayawati, the countrys first Dalit woman chief minister, wants to be the Prime Minister some time in the near future. Not bad for someone who is only 52 years old, has consistently shown political

The politics of style

Come one, come all... again and again, seems to be Britain's new tourism policy for India. Keith Beecham gives Neha Bhatt details of the welcoming strategy.

Red carpet for the incredible Indians

Well, not just F1, India will soon be there in the World Rally Championship as well. 


The world is not enough

For anyone who loves to watch or even dance to routine Bollywood tunes, Nachle Ve, on NDTV Imagine, anchored by the Indian film industrys ace choreographer, Saroj Khan, seemed like the perfect

Not the right move

Emmy award-winner and wildlife conservationist Jeff Corwin recently spent a year in Alaska. His show Into Alaska... premiers on Discovery next week. Aabhas Sharma travels along

'I want to be reborn as a cobra!'

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<LI>Australian cricketer Dennis Lillee. Twenty Five Steps is a wine that got its name from the 25-step run-up Lillee used to take while bowling. 
<LI>Telugu 
<LI>Code

The Strategist Quiz Answers #033

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<LI>Customerisation, Community, Channels, Competitive value and Choice tools put together are called _______? 
<LI>Name the product that was unveiled in September 2005 in the

The Strategist Quiz #034

While the US may have successfully destroyed a rogue satellite and its potentially lethal cargo of hydrazine high above in space, it will be a difficult task to steer the US out of the recession,

Why the Fed may not succeed

They say if you have it, flaunt it... but maybe not all at one go? A range of detachable jewellery allows you to be classy at breakfast, chic for lunch and at your most ravishing at dinner. Have your

More bling for the buck

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<LI>Which is the only Indian company to host an annual all-expenses-paid meet for its customers, calling the event the C-Summit? 
<LI>In 1964, this person and the brand he created made

The Strategist Quiz #035

THIS WEEK: THE DIGITAL ACCESSORIES MARKET IN INDIA

Strategic tools for the practising manager

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<LI>The 5Cs of Convergence Marketing, propounded by Yoram (Jerry) Wind, Vijay Mahajan and Robert E Gunther in their book Convergence Marketing: Strategies for Reaching the New Hybrid

Answers to last week`s quiz #034

The most inspirational book I've read is Sir Richard Branson's Losing My Virginity.

The BOOK that inspired me

Huge fitness clubs in Delhi and Mumbai and many more coming up all over the country - Fitness First is making a serious foray into India, its managing director tells Radhieka Pandeya 
Fitness First finally enters India.

Up and running on your feet

&nbsp;There are plenty of foot coolers this season to bring a spring to your step. Footwear brand Trhsmode presents its summer 2008 collection in hot-off-the-runway colours.

Hot heels for the hot months

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<LI>What is the act of commandeering a brand from marketing professionals and driving its evolution called? 
<LI>The founder of this Rs 3,000-crore business group had no formal

The Strategist Quiz #040

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<LI>Richard D Fairbank, CEO, Capital One 
<LI>Pepsodent introduced free dental insurance with purchase of a toothpaste tube in 2003 
<LI>It created the category called

Answers to last week`s quiz #039

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