To Endeavour

Business Standard

I have a 1999 Tata Indica DLE and am looking out for a replacement. In spite of owning the car for more than six years, I have hardly driven it more than 52,000 km. I seldom use the car during

Low runner

Bringing in international products under its newly-acquired brands is high on Maricoâ€™s list. Saugata Gupta, CEO, Marico, tells Sayantani Kar why it has chosen this route for cross-pollination and how a past mistake now informs its product launch strategy. Edited excerpts:What changes have you made to the erstwhile Paras products (bought from Reckitt Benckiser)?We are launching some cutting-edge hair-styling products under Set Wet in the next few days. These belong to our Code 10 range in Malaysia, and we are launching them under a brand that has a wide base in India. These will be the first in the series of our cross-pollination.We are focussing on Set Wet, Livon and Zatak from the (Paras) brands that we had bought from Reckitt Benckiser, as they make up for 99 per cent of the sales of the acquired portfolio.So, your international product portfolio will be launched under the brand names you have recently acquired?

You can buy distribution in urban areas but not in rural: Saugata Gupta

I am planning to buy a car for my family of three. My budget is Rs 4 lakh and it can be stretched by Rs 15,000 more. I am a little confused about choosing between the Hyundai Santro Xing, Maruti

X-factor

The World Is Flat Author: Thomas L Friedman Publisher: Penguin Price: Rs 541 ISBN: 0141022728

10 business bestsellers

Dunlop brand tyres will hit the domestic market later this month, Pawan Kumar Ruia, who took over the ailing Dunlop India Ltd for revival, said here today. 


Dunlop tyres comeback next month

Press Trust of India

I want to buy a good-looking car with a price tag less than Rs 5 lakh. I am going to keep the car with me for the next five to six years. Styling is important for me. My daily commute is about 30

Best of look

The One Minute Manager Authors: Kenneth Blanchard and M D Spencer Johnson Publisher: HarperCollins Price: Rs 125 ISBN: 0007208103

Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution. 


Players plan revival of traditional items

I own a December 2000 Mitsubishi Lancer GLXi petrol, and drive about 30-50 km a day in Bangalore. Add to that about 1,000 km every six months for a long-distance driving vacation. I am interested

Thought process

Cyclical factors like rising interest rates and rising commodity prices should also have held back overall corporate performance. 


Cemented growth

We own a 2005 Maruti Suzuki Zen and we are looking at buying another car in the same segment. We are considering the Hyundai Santro Xing and Maruti Suzuki Wagon R. But I have heard that the Santro

B+ in the bonnet

There are times in the markets when arithmetic takes a back seat and popular logic takes over. When a company decides to de-merge one or more businesses out of the parent company, the market get into

When two plus two is five

A little known getaway in Himachal Pradesh. 


Village people

Read your article last weekend on second cars with character. I have been tracking the San Storm almost since its inception but never could summon the courage to go for it, always opting instead

Top-down

Kentucky Fried Chicken (KFC), a division of Yum! Brands, is looking at opening 40 more outlets all over India by next year. 


KFC plans 40 more outlets

Nestle may have made an exit from the canned liquid milk business in certain Asian markets but the company has no plans to exit from the category in India. 


Nestle not to exit local milk business

Even as the Indian advertising fraternity is divided over its loyalty to the local awards (Abby's or AAAI), global awards organisers are flocking to the Indian market. Their agenda is to attract more

Now, global awards woo ad agencies

Diamond Trading Corporation, the marketing arm of De Beers, is investing Rs 65 crore to promote and expand its product portfolio in India, including for the launch of its new collection of solitaires

DTC invests Rs 15 cr for new solitaires

Consumer durables brand TCL is launching a multi-pronged initiative to counter the perception that Chinese brands are cheap. 


TCL plans to revamp image

After providing the benefits of bulk media buying to their clients, media agencies have now diversified into content production. 


Media agencies get creative about content

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