Players plan revival of traditional items

ne December 15, 2006

Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution.

These categories include talcum powders, toothpowders, hair oils or even shikakai soaps. While consumers are moving away from talcum powders towards deodorants, they are taking a break from the traditional Shikakai soaps to opt for shampoo sachets. As for hair oils, gels have made a dent.

But these categories have far from given up as players plan interesting twists to traditional products to give them relevance in the current context.

According to FMCG analysts, the Rs 600 crore organised talcum powder market has been stagnant for the last two years now. That