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Milestone man: Test career ends, but Brand Virat Kohli stays not out

Even after hanging up his whites, Virat Kohli's legacy will continue to score big, say brand experts

Virat Kohli
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It is not just cricket—Kohli also dominates over other prominent Indian celebrities with the highest brand value. (Pic: Sportspicz for BCCI)

Roshni Shekhar Mumbai

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Cricket fans will no longer see Virat Kohli in white overalls on the field, as he announced his retirement from Test cricket on the visual microblogging site Instagram on Monday morning. Brand experts, however, expect his legacy to carry him forward as a strong brand even after this announcement.
 
“It’s been 14 years since I first wore the baggy blue in Test cricket. Honestly, I never imagined the journey this format would take me on. It’s tested me, shaped me, and taught me lessons I’ll carry for life. There’s something deeply personal about playing in whites. The quiet grind, the