Cricket fans will no longer see Virat Kohli in white overalls on the field, as he announced his retirement from Test cricket on the visual microblogging site Instagram on Monday morning. Brand experts, however, expect his legacy to carry him forward as a strong brand even after this announcement.
“It’s been 14 years since I first wore the baggy blue in Test cricket. Honestly, I never imagined the journey this format would take me on. It’s tested me, shaped me, and taught me lessons I’ll carry for life. There’s something deeply personal about playing in whites. The quiet grind, the

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