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Milestone man: Test career ends, but Brand Virat Kohli stays not out

Despite announcing his retirement from Test cricket, Virat Kohli's strong brand value, endorsements and global appeal will continue to grow, say brand experts

Milestone man: Test career ends, but Brand Virat Kohli stays not out
Updated On : 12 May 2025 | 10:36 PM IST

How Virat Kohli got the WROGN right for Sachin Tendulkar's business

Unmissable on RCB's team apparel in IPL 2018, WROGN belongs to Universal Sportsbiz whose shareholders are Sachin Tendulkar and Anjana Reddy; the brand is endorsed by Virat Kohli

How Virat Kohli got the WROGN right for Sachin Tendulkar's business
Updated On : 26 May 2018 | 7:31 PM IST