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Influencer content grabs 2x higher attention than avg digital ads: Kantar
Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns
 "Influencer content grabs 2x higher attention than avg digital ads: Kantar")
Updated On : 10 Jul 2025 | 10:09 PM IST
Advertising spend in India grew by just 9% to Rs 82,795 cr: Report
The estimates come months after reports of a decline in consumption in India, a first in four decades
 "Advertising spend in India grew by just 9% to Rs 82,795 cr: Report")
Updated On : 05 Feb 2020 | 5:44 PM IST
Amid note ban and GST, ad spend seen growing in double digits
Magna sees 11.5%, Dentsu 13% jump for 2017; sector to touch Rs 61,000 cr this yr
 "Amid note ban and GST, ad spend seen growing in double digits")
Updated On : 16 Jun 2017 | 7:25 AM IST
