Page 6 - Azim Premji
Elephant and ant
A LinkedIn post on Azim Premji by former Wipro executive Premchand Kurup, now founder of Paramount Computer Systems and a "catalyst and transformer" has gone viral. Premji recently completed 50 years at Wipro. Kurup recalled Premji's business acumen, when the latter questioned him about terminating the services of a reseller of Wipro's personal computers called Dynamic Marketing. Kurup had then replied with an elephant-and-ant story. "It is my belief that the relationship between a vendor and a reseller is like an elephant trying to dance with an ant," Kurup says. "The elephant will always want to dance in front and will sometimes step on your toes. A pragmatic appreciation of this is fundamental to a good vendor-reseller relationship. Dynamic Marketing wanted to dance in front of us and I would never allow that." In hindsight, Kurup acknowledged how wrong he was as Dynamic went on to grow into a "several hundred crores" revenue company. "He had both customer insight and market foresig
Letters: An authentic leader
Apropos Apurva Venkat's article, "Wipro journey under Azim Premji" (August 18), what is remarkable about the company's growth from a $2-million oil manufacturing company to a $7-billion company with presence in 60 countries is that it is founded on strong values and is led by an authentic leader, Azim Premji, since 1966.Premji has lived up to the credo of his company all along: "In our way of working, we attach a great deal of importance to humility and honesty; with respect for human values, we promise to serve our customers with integrity." Those who know him or have worked with him vouch for his honesty, decency, fairness, simplicity, hard work and courtesy in dealings. He leads from the front. He follows the advice he gives to employees: "work hard, work harder".His philanthropic work is notable. The Azim Premji Foundation was established in 2001 and has contributed quite a bit to the field of education. His transfer of equity shares worth Rs 213 million to the foundation is believ
Wipro journey under Azim Premji
He transformed the vegetable oil maker into a tech behemoth
Azim Premji to donate more to philanthropic causes
To play a more important role in society's development
 "Azim Premji to donate more to philanthropic causes")
