Page 9 - Brands
Brands learn to play the game
For a few years now, sports (not just cricket) has turned into a magnet for brands. Companies across the spectrum are investing in a range of sports. Of course, cricket still holds sway over popular imagination, but a report by ESP Properties and SportzPower shows that the landscape of Indian sport is changing| Sports sponsorship in India increased 12.3 per cent in 2015; at Rs 5,185.4 crore, sports accounted for 10.4 per cent of total media spending in 2015| Spending on-air went up 30 per cent and on-ground 70 per cent in 2015| Cricket is the money spinner, beating rival sports by a long distance in a year when the Champions League Twenty 20 was discontinued and there was no Asia Cup (it is a biennial event)| There was an increase of 13 per cent in team sponsorship; major growth driver being non-cricket sports| Endorsements industry grew 27 per cent; international athletes contributed to 25 per cent of the endorsement numbers in 2015| Key brands that drove the cricketing up
 "Brands learn to play the game")
Brands quick to drop controversial endorsers
Deserting endorsers in the face of controversy is not a new thing, especially for sportspersons.
 "Brands quick to drop controversial endorsers")
8 brands from Gujarat in Brand Trust Report 2016
The result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA.
 "8 brands from Gujarat in Brand Trust Report 2016")