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JBL, Harman Kardon turn to celebrity endorsers to build mass affinity

Driving Harman International's thrust into the Indian market is an understanding of the shifting consumer preferences and digitisation of the music-audio-entertainment eco system

JBL, Harman Kardon turn to celebrity endorsers to build mass affinity
Updated On : 19 Nov 2018 | 8:32 PM IST

JBL Cinema SB450 review: Bring home the action with this Rs 39,999 marvel

The JBL Cinema SB450 is made for watching movies, TV shows and matches, and it performs as well as home theatres in that range. Anything more than that is a bonus

JBL Cinema SB450 review: Bring home the action with this Rs 39,999 marvel
Updated On : 20 Apr 2018 | 10:10 PM IST

JBL wants to be part of India's growth: HARMAN EVP Michael Mauser

An interview with HARMAN International's Michael Mauser, heading the lifestyle audio division

JBL wants to be part of India's growth: HARMAN EVP Michael Mauser
Updated On : 26 Dec 2016 | 12:24 PM IST