The cricket legend is the third goodwill ambassador brought in by IOA after Bollywood star Salman Khan and Olympic gold medalist Abhinav Bindra
At the age of 12, after his first match for Mumbai U-15, he was returning home without a penny in his pocket, walking from Dadar to Shivaji park with 2 big bags
While the terms of the deal have not been disclosed, Tendulkar will be the brand ambassador of Smartron
'Playing It My Way' entered the record book for being the best-selling adult hardback across both fiction and non-fiction categories