BS Marketing Initiative

'Kab Denga?': Bisleri Produces an Action-packed Campaign with Sunrisers Hyderabad

Mumbai (Maharashtra) [India], April 16: Bisleri International is building on its largest-ever cricket season with a distinct, culture-led digital film in collaboration with Sunrisers Hyderabad (SRH). Bringing together cricketing talent and cinematic presence, the brand's latest film features dynamic Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy alongside veteran South actor Jagapathi Babu.

Involve Comes on Board as Fragrance Partner for Akshay Kumar's Bhooth Bangla

New Delhi [India], April 16: Fragrance-led lifestyle brand Involve has come on board as the Fragrance Partner for Bhooth Bangla, as the much-anticipated film starring Akshay Kumar and Wamiqa Gabbi begins its paid previews from today, April 16.

Piramal Pharma Solutions and Ajinomoto Bio-Pharma Services Collaborate to Support ADC Development and Manufacturing

Mumbai (Maharashtra) [India]/ Tokyo [Japan], April 16: Piramal Pharma Solutions, a leading global Contract Development and Manufacturing Organization (CDMO) and part of Piramal Pharma Ltd. (NSE: PPLPHARMA) (BSE: 543635), and Ajinomoto Bio-Pharma Services ("Aji Bio-Pharma"), a leading provider of biopharmaceutical manufacturing services and platform technologies, have announced a strategic collaboration.

Government Strengthens Clean Fuel Ecosystem, Boosts Consumer Confidence in LPG Access

New Delhi [India], April 16: The Government of India, through the Ministry of Petroleum and Natural Gas (MoPNG), is strengthening the clean cooking fuel ecosystem with a clear focus on consumer protection, transparency, and system integrity. A coordinated nationwide drive has intensified enforcement against malpractices such as hoarding and diversion, while ensuring consistent and uninterrupted LPG supply across the country. Alongside, technology-led interventions and closer monitoring of distribution networks are improving accountability and service delivery, reinforcing trust in the system.

ATLAS SkillTech University and Whistling Woods International Launch Media & Entertainment Summer School for Classes 8 to 12

Mumbai (Maharashtra) [India], April 16: ATLAS SkillTech University and Whistling Woods International (WWI), have announced the launch of their Summer School in Media & Entertainment for students from Classes 8 to 12, with the programs set to begin on May 11th, 2026.

Gurgaon-Based The Manatomy Launches AI Styling Platform to Personalize Men's Fashion

Gurugram (Haryana) [India], April 16: As artificial intelligence continues to reshape consumer experiences across industries, Gurgaon-based men's fashion brand The Manatomy has introduced an AI-powered styling platform aimed at personalizing how men discover and choose outfits.

Legacy Meets Tech: Parveen Jagga, Founder of Progressive Footwear Pvt. Ltd., has acquired the brand rights to 'Lakhani Platinum'

New Delhi [India], April 16: Parveen Jagga, a footwear industry veteran and Founder of Progressive Footwear Pvt. Ltd., has acquired the brand rights to 'Lakhani Platinum', the premium footwear line from the renowned Lakhani Group. This strategic move marks a significant development in India's evolving footwear landscape, bringing together legacy brand equity with new-age growth capabilities.

How PickQuick Enables Legacy FMCG Brands to Sell on Blinkit, Zepto and Swiggy Instamart

New Delhi [India], April 16: Quick commerce platforms like Blinkit, Zepto, Instamart have rapidly evolved from a convenience driven experiment to India's most influential retail channels. What began as a solution for urgent purchases is now shaping how consumers buy groceries, personal care, and daily essentials. According to Mordor Intelligence, India's quick commerce market is already valued at approximately 3.65 billion dollars and continues to expand at pace.

Bennett University Opens Admissions for Online MBA Programme Focused on Flexible, Future-Ready Learning

New Delhi [India], April 16: Bennett University has opened admissions for its Online MBA programme, aimed at working professionals, early-career individuals, and aspiring managers seeking flexible, high-quality management education.

Goa Real Estate Isn't a Bubble -- It's a Shift in How India Wants to Live: Harry Sachdeva

New Delhi [India], April 16: For years, skeptics have looked at the rising skylines and soaring villa prices of North Goa and whispered one word: bubble. But to Harry Sachdeva, Director of Nysa Luxury Homes, those whispers miss the fundamental transformation occurring on the ground.