10k register for Snapdeal home fest
BS Reporter New Delhi Online marketplace Snapdeal on Friday said it had registered 10,000 customers to purchase property on its platform during a pre-Diwali home shopping festival.
Snapdeal said the rush to buy estate on its platform happened during the run-up to Dhanteras. Snapdeal has been selling high-value products sometime. In 2014, it entered estate by partnering Tata Value Homes to sell apartments on its site.
It recently launched Snapdeal Motors, for online booking of two-wheelers with loan approval within minutes of the vehicle's purchase.
Snapdeal said it organised the online Diwali Home Buying Fest during November 3-9, offering discounts on purchase of flats in over 200 projects across major cities. "Registered customers will be guided by participating developers and reputed property consultants who will arrange site visits and help close these transactions," Snapdeal said in a statement.
Developers that took part in the online property sale included Godrej Properties, Brigade, Mahindra Lifespaces, IREO, Artha, Ramky Estates, Central Park, Sunteck Realty, Rustomjee, Lavasa Corporation, Nirmal Lifestyle, Ajnara and Mahagun.
"Customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bengaluru, Kolkata, Chennai, Hyderabad and Pune have initiated the purchase process with partner builders who tied up with Snapdeal. The average value of each house booked on the platform is Rs 55 lakh," it added.
Over 1,000 customers registered to avail home loans through Snapdeal's financial services platform, Rupeepower.
According to Snapdeal, the exclusive festive offers included deals of up to Rs 500 off per sq ft on the base selling price, waiver of car parking reservation charges, free modular kitchens and air-conditioners in bedrooms.
"We were the first marketplace to introduce the real estate category and this Diwali has affirmed our commitment to further increase our assortment under this category. We are changing the way India shops in each and every category of products and services," said Tony Navin, senior vice-president, partnerships and strategic initiatives, Snapdeal.