A new product every year: C V Raman

Interview with ED (engineering), Maruti Suzuki India Ltd

C V Raman
Sharmistha Mukherjee And Surajeet Das Gupta
Last Updated : Feb 07 2014 | 2:59 AM IST

Don't want to miss the best from Business Standard?

C V Raman, executive director (engineering), Maruti Suzuki India Ltd (MSIL), tells Sharmistha Mukherjee and Surajeet Das Gupta once its R&D centre in Rohtak becomes fully operational, it would reduce development time of vehicles. Edited excerpts:

Maruti Suzuki has become the most important subsidiary for parent Suzuki Motor Corporation (SMC) over the last few years. Apart from taking the lead in producing and marketing vehicles in emerging markets, what kind of role has MSIL been assigned to play in R&D work for SMC?

We are in the process of setting up a state-of-the-art R&D centre at Rohtak. The test track there is expected to be commissioned by November and the full facility will be operational by 2016-17. Some of the facilities there include passive safety labs, performance and endurance chassis dyno and electromagnetic compatibility. The centre would enable faster problem identification, analysis and incorporation of suitable counter-measures in products.

In terms of technical capability, how competent is the R&D team in India today?

We are now doing application-based work on a given platform, developing the top-hat. It is important for our engineers to be able to work on projects hands-on, take feedback and incorporate changes. Over the next six-eight years, after we have worked on bringing in two-three models, our engineers would be able to make judgements on their own as related to the development process without guidance from Suzuki Japan. Going ahead, over the next 8-10 years, we would like to move to a stage where we can work full-fledged on one product every year.

How much time can you save in the product development process?

Currently, we can make full model changes but we do not have the capability to test vehicles in India. This often delays a project... Usually, it takes 36-48 months to develop a product from the concept stage to the start of production. We can shave off about three-four months.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 07 2014 | 12:34 AM IST

Next Story