A platform to take care of apps

Once mobile applications are launched on various platforms, the developers would want to fix bugs and address security loopholes. Iterating on user flows, interfaces and tracking events require republishing apps, which is a time-intensive process and might result in user drop-offs or uninstalls.
 
But, now there is a start-up which aims to solve these issues. Hansel is a platform which allows mobile developers to dynamically fix bugs, update configurations, edit user interfaces, and manage security policies of mobile apps. It facilitates instant changes on both Android and iOS apps, with a five-minute integration process, within the guidelines of the mobile app stores in real-time. And, there is no requirement of code change.

 
Last month, the start-up raised $1.35 million (Rs 9 crore), led by IDG Ventures. Existing investors Endiya Partners also invested in the round. In February 2016, the company had raised a seed round from Endiya Partners, Tracxn Labs, and a host of angel investors. It plans to use the funds towards the development of cross-platform capabilities and expanding its presence in North America.
 

The Bengaluru-based firm was founded in October 2015 by Varun Ramamurthy, Parminder Singh and Mudit Mathur.
 
The firm claims to have a total installed base of 190 million and some its major clients are Voonik, Redbus and ShopX. The company generates revenue through a monthly subscription model and has customised prices for enterprises. Its plan starts from $299 a month per app, serving less than 100,000 monthly active users.

 
“Our current focus is to scale and hit the million-dollar annual recurring revenue (ARR) by end of the year. One of the important target and challenge in near future is to tilt the India to non-India revenue ratio,” says Varun Ramamurthy, chief executive officer.
 
The company has a 12-member team and it plans to expand the technology, product and sales team.