The company has identified ethnic wear as a focus area, keeping in mind its potential in the country. Gregory Vas Nunes, vice-president-apparel, Asia Pacific, said "Our product innovations are designed on consumer demands."

 
Nunes said India is one of the key markets for Invista and Asia-Pacific is becoming the world's manufacturing base for fibres and textiles.

 
The company will be investing in Asia on manufacturing facilities, manpower and branding. Globally, it will spend $2 billion in three years on branding.

 
DuPont has an exclusive arrangement with Reliance Industries for distribution and development of the market for Lycra stretch fibers in India.

 
As per the pact, Reliance will use its distribution network and leverage its customer relationships, built on its Recron polyster products, to develop and promote Lycra in the country.

 
Reliance also provides technical and marketing support to enable the entire fibre to garments value chain to use Lycra.

 
Nunes said, "We will continue to work with Reliance to explore growth opportunities which will bring benefits to both the country and the company.

 
Last year, DuPont hived off its $6.3 billion textiles business into a separate wholly owned subsidiary and renamed it Invista.

 
On August 11, 2003, DuPont said it is in exclusive negotiations with subsidiaries of Koch Industries Inc, of Wichita, Kansas, regarding the possible sale of Invista.

 
A new cut
 
 
  • DuPont has an exclusive arrangement with Reliance Industries for distribution and development of the market for Lycra stretch fibers in India.
  • Reliance also provides technical and marketing support to enable the entire fibre to garments value chain to use Lycra.
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    First Published: Oct 20 2003 | 12:00 AM IST

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