While cigarette volumes are expected to take a hit in the March quarter, as well as the new financial year, ITC’s FMCG business is expected to grow at a robust pace. Cigarette volumes are expected to decline 15 per cent, much worse than in the December quarter. The average 13-14 per cent increase in prices would have had an impact on volumes. Antique Stock Broking expects the company’s FMCG segment to post a profit of Rs 56 crore in the March quarter.
In addition, the FMCG business is growing ahead of the sector. Foods account for 70 per cent of ITC’s FMCG business and that category has seen volume growth better than of rivals. The company has also emerged the second largest player in the deodorant market within a year of launch. Analysts believe the firm’s entry into new categories such as chocolates, dairy and juices will add to growth in the segment. Analysts expect the FMCG business to cross Rs 10,000 crore in sales in FY16.
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