Lotto to open 15 stores, focus on tier-II citiesBS Reporter / Hyderabad September 15, 2006Italian sportswear brand Lotto Sport Italia is planning to focus on tier-II and tier-III cities in India for growth. The company plans to have about 15 exclusive stores in the country by March 2006 from six at present, and a significant chunk of these outlets would be in smaller towns and cities."Tier-II and tier-III cities contribute about 40% to our revenue in India, and we expect better growth from these areas. This is because Lotto is considered as an international yet affordable brand. There is fierce competition in metros. Our company
