Medimix maker eyes Rs 200 cr turnover in 2 years from south
The company has recorded Rs 150 crore turnover in the last financial from the southern region.
AVA Cholayil Health Care, part of Kerala-based ayurvedic group and the maker of Medimix soap, is targeting at achieving Rs 200 crore revenue over the next two years from the southern region.
The company has recorded Rs 150 crore turnover in the last financial from the southern region. "We have been growing at 10 per cent over the last few years. With a robust product-pipeline, we expect to grow more than 15 per cent over the next two years to reach at Rs 200 crore turnover," AV Anoop, managing director of AVA Cholayil Health Care, told Business Standard.
The company runs three brands - Medimix, Divine and Sanjeevanam - and under the Medimix brand, it has Medimix handwash and Medimix soap (which available in three variants).
"With our strong research and development (R&D) team and over 40-years of expertise in ayurveda and cosmetic preparation, we have formulated 20 products under cosmetics and medicinal category. Many of those are also clinically proven with some hospitals. We will launch the products over the next three years under the three brands," he said.
It has six Sanjeevanams, its wellness centre, across south India. Sanjeevanam comprises of therapeutic centre combining various treatments from ayurveda, naturopathy and yoga.
The company is also planning to set up a 100-bedded multi-speciality ayurvedic hospital in Kerala by 2014 under the Sanjeevanam brand. "The hospital will come up with an investment of Rs 30 crore in two phases and it will be internally funded," he said.
It is also open to organic growth. "Given an opportunity, we will take the horizontal route to grow,"he said.
It has also tied up with hospitals and chemists to market the products. He was here to launch 'Divine' soap in the Hyderabad market. The company has recently acquired the brand rights of 'Divine', which is a herbal company with Sandal and turmeric segment.
The company is also part of the cluster 'Care Kerala' - an initiative of the Kerala government, central government's Ayush department to promote ayurveda in India. The Rs 20-crore cluster has more than 200 members. "At the cluster, we are focusing on from plantation of ayurvedic herbs, collection of herbs to standardisation and promotion of ayuvedic products," he said.