Procter & Gamble Hygiene and Health Care (PGHH), the Indian arm of the Cincinnati-based Procter & Gamble, is charting out an expansion plan at an investment of Rs 20 crore. | |
| With its hygiene brand Whisper touching an all-time high sales of Rs 164 crore, PGHH is planning to expand its Goa unit with a capex of Rs 20 crore, said Bharat Patel, chairman of PGHH, at the company's 40th annual general meeting. |
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| The Whisper range of products has seen a growth of 15 per cent in 2003-04, while its big-ticket brand Vicks has crossed the Rs 200 crore sales mark in the same period. |
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| Patel added that the company would continue to invest and grow its two businesses""healthcare and feminine hygiene business. P&G's brands reach over eight lakh retail outlets. |
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| These include its detergent and shampoo brands "" Ariel, Tide, Pantene, Head & Shoulders and Rejoice that is owned by Procter & Gamble Home Products, the wholly owned subsidiary of P&G. |
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| Under the Vicks franchisee, only Vicks VapoRub is made in-house, the other products are manufactured on contract. |
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| PGHH's exports in the healthcare business has declined as the parent company directly sources from Indian contract manufacturers. Thus, it does not get reflected in PGHH's books. |
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