War of words: ITC, Nestle redraw the battle lines after HC ruling

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

T E Narasimhan |Business Standard | Chennai
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War of words: ITC, Nestle redraw the battle lines after HC ruling

3 min read Last Updated : Jun 24 2020 | 10:22 PM IST

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Old rivals ITC and Nestle are stepping into a new phase in their fight for the lucrative instant noodles market in the country as the Madras High Court puts the clamps on a seven-year war of words bet

Topics :ITCMadras High CourtNestle IndiaMaggiMaggi Noodles

First Published: Jun 24 2020 | 10:09 PM IST

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