Myntra sells 10 million items during India's biggest fashion sale event

Shoppers across the country placed about 4 million orders; 700,000 were first-timers, 56 per cent of who are from tier-2 cities and beyond

Fashion retailer Myntra said it has concluded the country’s biggest fashion sale event, End of Reason Sale (EORS), with over 10 million items sold, towards the end of the four-day event. Shoppers across the country placed about 4 million orders, across multiple categories. These included men’s jeans and streetwear, women’s western wear, women’s ethnic wear, men’s casuals and personal care. This was the first mega sale event in the country after the lockdown.

Myntra processed over 8,000 orders and sold 18,800 items per minute at peak and recorded over 30 per cent growth in traffic year-on-year during the event. About