Airbus Group said on Friday it would merge with its planemaking unit, strip out bureaucracy and simplify its brand, marking a break with its complex corporate roots as it prepares for tougher expected competition.
Europe's largest aerospace group will be renamed "Airbus" after its core planemaking brand under the shake-up, the latest piece of corporate tinkering since it emerged from a cluster of French, German and Spanish aerospace interests in 2000.
Airbus confirmed the promotion of Fabrice Bregier to the new role of chief operating officer for the whole group, with overall responsibility for reshaping digital operations as well as for the global supply chain and quality.
He will continue to carry out his existing job in charge of the planemaking business, renamed Airbus Commercial Aircraft.
"We are bringing Team Airbus closer together, recognising that our commercial aircraft division is by far the largest contributor to our company's revenues and financials," Chief Executive Tom Enders said in a statement.
The company curbed the influence of French and German governments in 2013 and adopted its best-known jetmaking brand a year later by renaming itself Airbus Group, but left in place an overlapping structure and confusion over which Airbus was which.
People familiar with the plans said earlier that this distinction would now disappear as the vehicle for the original merger, known as Airbus Group SAS, and the planemaker, Airbus SAS, merge into a single company based in Toulouse under a sole chief executive, German-born Enders.
Both are currently subsidiaries of the listed entity, Airbus Group SE, which is based in the Netherlands.
Enders has promised to bring new digital thinking into production, development and support to speed decision-making and prepare for future competition across the group's products which range from aircraft to satellites and defence systems.
He told staff in a letter last week the changes would result in consolidation and cost-reductions at the top of the company.
The heads of the company's two other divisions, helicopters boss Guillaume Faury and defence and space chief Dirk Hoke, are expected to carry out additional group-wide roles to help drive through Enders' so-called "digital transformation" project.
The company said these units would benefit from reduced costs due to the internal merger, which will take effect in January. It did not provide any financial details.
(Reporting by Tim Hepher; Editing by Victoria Bryan)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)