Japan set for first flight of Regional Jet in late October

Japan aims to penetrate the passenger jet industry with Mitsubishi Regional Jet, its first passenger jet ever

Japan is home to some of the world's biggest automakers, is one of the world's biggest ship makers, and its trains run on subways and high-speed tracks around the world. One industry Japan hasn't been able to penetrate is construction of passenger jets.

Mitsubishi Aircraft Corp. is aiming to change that with Japan's first new passenger plane in more than four decades - and its first passenger jet ever. The Mitsubishi Regional Jet will make its first flight in the second half of October, for about an hour, the Nagoya-based company said in a statement Monday.

Japan wants to break the virtual lock that Embraer SA and Bombardier Inc have on the market for small passenger jets, as Boeing Co and Airbus Group SE control the market for larger passenger planes. With Montreal-based Bombardier now focusing on its larger CSeries jets, which will be able to carry as many as 160 passengers, Mitsubishi Aircraft sees an opening it believes it can fill. The 92-seat MRJ90 sells at a list price of $47.3 million.

"Mitsubishi could have a really good plan if they can mass produce it and keep costs down," said Edwin Merner, president of Atlantis Investment Research Corp. in Tokyo, who has flown in the YS-11, Japan's last homegrown passenger plane. "They have the competency to do it and if the plane is good, they have a good chance of succeeding."

The YS-11 was a turboprop made by Nihon Aircraft Manufacturing Corp., a consortium of manufacturers that included Mitsubishi Heavy Industries Ltd., owner of Mitsubishi Aircraft; Kawasaki Heavy Industries Ltd; and Fuji Heavy Industries Ltd. Only 182 of the planes were sold.

Nihon Aircraft stopped the YS-11 production line in 1974 after little more than a decade. The company disbanded in 1983 with debts of about 36 billion yen ($297 million), according to the Asahi Shimbun newspaper.

"The YS-11 was like a state project, and one of the reasons it failed was that it ran madly out of control where the budget was concerned," said Geoff Tudor, a principal analyst at Japan Aviation Management Research, who has worked in the airline business for more than four decades. "Leadership was also a problem, as was maintenance and follow-up support."

This time, Mitsubishi Aircraft is leading the project and has negotiated a deal with Boeing under which the Chicago-based aircraft maker will help with marketing, development and post- sales activities.

The Japanese company this month opened an engineering centre in Seattle that will employ 150 engineers, including about 50 sent from Japan, to access professional expertise on aircraft development and speed production of the MRJ.

Mitsubishi Aircraft also has opened sales centres in the U.S. and Europe. So far the company has won 407 orders for the MRJ, including 184 options and purchase rights.