The name's Furt. Frank Furt: German city courts Brexit exiles

Frankfurt residents can also enjoy "great food from all over the world," as well as tasty local specialties

FrankFurt
Iain Rogers | Bloomberg
Last Updated : Oct 10 2018 | 3:17 AM IST
Frankfurt has made its latest pitch to lure exiles from Brexit Britain to Germany’s financial capital, publishing a video in which a cartoon character, Frank Furt, attempts to persuade a woman in a bar of the city’s charms.

After offering to buy the woman a drink, Furt rejects her “prejudices” about the city — not open minded, no culture, boring, terrible food —and lists such positives as modern architecture, high-end shopping streets, bustling farmers’ markets, museums, theater, exciting events and vibrant nightlife.

Frankfurt residents can also enjoy “great food from all over the world,” as well as tasty local specialties, Furt adds in the film produced by Frankfurt Main Finance , an agency that seeks to promote the city as a financial center.

“I must have had too much wine,” says the woman. “I’m starting to actually believe you.”

Frankfurt’s latest act of self-promotion follows a survey published this month that showed that New York has replaced London as the world’s top financial center as Britain’s exit from the European Union saps confidence. The UK capital fell to second place, while Zurich, Frankfurt, Amsterdam, Vienna and Milan all moved up.

In the video, Furt lists more of Frankfurt’s benefits, referencing “hundreds of international banks,” with “dozens more on the way,” as well as the European Central Bank, top business schools, low cost of living and abundant office space.

“I’m sold,” the woman says. “Good, ‘cause I think this is the beginning of a great relationship,” Furt concludes.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story