Answers to last week's quiz (#170)

 

1. This company gets its name from the first version of Oliver Stone’s Wall Street. It was started by two former Wall Street executives and fans of the film. They took one of the fictitious company names used in the movie to launch their business and also pay homage to the original film. Name it. 
   Blue Star Jets, the largest broker of private jets for hire in the US 
    
2. Who is credited with the invention of the digital diary in the 1970s? 
   Sam Pitroda invented the first digital diary in 1975 
    
3. “We will not rest until we account for our fellow Americans in harm’s way” was a statement made by Obama after the Gulf oil spill. Whose new brand campaign and tag line is “We will not rest”? 
   UBS, the Swiss bank 
    
4. Who recently has launched a product range called the “&Series”? 
   Android cell phones from Spice Retail in India 
    
5. This company’s corporate ideals to be useful to society are based on five principles it formulated in 1921. Its name in its native means “praise the virtues of earth which nourishes new life and brings forth new values”. Name it.
   Japan’s Shiseido Company, the oldest and the fourth largest cosmetics company in the world 
    
6. This word means “light” and “aura” in Sanskrit and “beauty beyond merely the physical” in Indonesian. Where in India is this word commonly used? 
   Kirana 
    
7. A marketing strategy programme of this company began in Goa in the mid-1990s where customers were allowed to test its products. From a one-day affair it has now become a weekend one and also has a 3D animated version of the same on a gaming site. Name the programme and the company.
   The Great Escape from Mahindra & Mahindra 
    
8. Which company’s name means “a short burst of inconsequential information”?
   Twitter Inc 
    
9. What is common to Maruti Alto and Shell, the oil company? 
   The phrase “Let’s Go”. Maruti used it for Alto ads and Shell uses it for its better energy future programme 
    
10. Identify the company from its logo.
    
    Arcelor Mittal 
    
    

There were no all-correct entries for the strategist quiz #170.